Some marketers think there is a big difference between marketing for goods and services, and other marketers think that it's the same whether you're marketing sandwiches or hotels.
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Q1: Goods are dominated by credence and experience
Q2: Credence qualities are those that are difficult
Q3: We learn of and discuss product, price,
Q4: Experience attributes are those that are difficult
Q6: When drivers purchase cars that are highly
Q7: Hoping that your new suit impressed everyone
Q8: The word product can be defined as
Q9: Marketing is an exchange: the company offers
Q10: An example of "experience marketing" is a
Q11: Experience attributes are those that require some
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