Positioning is about designing a product to have benefits that the target segment will value.
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Q13: Holes in perceptual maps identify areas of
Q14: Perception is one of the 4 Ps.
Q15: Communication is one of the 5 Cs.
Q16: Positioning has more physical elements than perceptual
Q17: On a perceptual map, brands depicted as
Q19: Customer intimacy is a basic corporate strategy
Q20: Perceptual maps allow managers to see graphical
Q21: Positioning statements should not be used as
Q22: Once it has positioned itself or its
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