Perceptual maps allow managers to see graphical depictions of where their brands are, and where their competitors are, in the minds of their customers.

Name: Perceptual maps allow managers to see graphical depictions of where their brands are, and where their competitors are, in the minds of their customers.
Brand: Quizplus
Rating: 4.7 (35 reviews)

Question

Quizplus · Accepted Answer

Perceptual maps visually represent consumer perceptions of brands, showing how they compare to competitors based on various attributes.

Perceptual Maps Allow Managers to See Graphical Depictions of Where