Airlines use operational excellence strategy to tailor products to customers.
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Q21: Positioning statements should not be used as
Q22: Once it has positioned itself or its
Q23: Madison serves as Vice President of Customer
Q24: Joe's company prides itself on efficient production
Q26: A positioning statement should target employees and
Q27: To write a good positioning statement, you
Q28: A positioning statement includes the specification of
Q29: FedEx uses an operational excellence strategy by
Q30: A positioning statement should express a brand's
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