FedEx uses an operational excellence strategy by focusing on delivery, price, and convenience.
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Q26: A positioning statement should target employees and
Q27: To write a good positioning statement, you
Q28: A positioning statement includes the specification of
Q30: A positioning statement should express a brand's
Q31: Positioning statements should be lengthy and very
Q32: When writing a good positioning statement, knowledge
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Q34: Walmart has a very straightforward positioning statement:
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