A positioning statement should express a brand's competitive advantage.
Correct Answer:
Verified
Q25: Airlines use operational excellence strategy to tailor
Q26: A positioning statement should target employees and
Q27: To write a good positioning statement, you
Q28: A positioning statement includes the specification of
Q29: FedEx uses an operational excellence strategy by
Q31: Positioning statements should be lengthy and very
Q32: When writing a good positioning statement, knowledge
Q33: Apple's reputation as an innovative company demonstrates
Q34: Walmart has a very straightforward positioning statement:
Q35: An element of the positioning statement may
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