An element of the positioning statement may be only implied.
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Q30: A positioning statement should express a brand's
Q31: Positioning statements should be lengthy and very
Q32: When writing a good positioning statement, knowledge
Q33: Apple's reputation as an innovative company demonstrates
Q34: Walmart has a very straightforward positioning statement:
Q36: The three basic corporate strategies to creating
Q37: Mark needs to write the positioning statement
Q38: Niche positioning is a matter of exclusivity
Q39: If a brand has an exclusive image
Q40: In marketing, USP stands for unique strategic
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