Mark needs to write the positioning statement for Company X.One of Mark's colleagues advises him that the positioning statement needs to be clearly understood by the company's employees, shareholders, and customers-but NOT by the general public since this group will not be interacting with the company.Mark's colleague has offered good advice.

Question

Quizplus · Accepted Answer

A positioning statement should be clear and understandable to all stakeholders, including the general public, as it communicates the company's unique value and market position.

Mark Needs to Write the Positioning Statement for Company X