Marketers and senior managers like to see graphical depictions of where their brands and their competitors' brands are in their customers' minds.What are these called?
A) histograms
B) perceptual maps
C) genograms
D) position charts

Question

Quizplus · Accepted Answer

Perceptual maps are graphical representations of how customers perceive brands in terms of their attributes and benefits.

Marketers and Senior Managers Like to See Graphical Depictions of Where