Which of the following is NOT true according to this perceptual map?
A) Customers view Lexus and Lincoln as the most interchangeable of the brands.
B) The Tesla and Prius are not competing with each other.
C) People in segment 1 prefer Tesla or Prius to Lincoln or Lexus.
D) People in segment 2 seek nice luxury at inexpensive prices.
Correct Answer:
Verified
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