Determining which segments to target depends on an interplay of two factors: (1) quantitative issues such as size of segment, profitability, and growth, and (2) strategic issues, primarily the fit of the segment needing to incorporate philosophy and intended positioning.

Question

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Determining target segments involves both quantitative factors like size and profitability, and strategic factors like alignment with company philosophy and positioning.

Determining Which Segments to Target Depends on an Interplay of Two