When estimating market size for B2B, start with the total population and break it down into the proportions that are relevant.

Question

Quizplus · Accepted Answer

When estimating market size for B2B, it is important to start with the total population and break it down into the proportions that are relevant. This is because the total population may include individuals or businesses that are not part of the target market. By breaking down the population into relevant proportions, businesses can get a more accurate estimate of the market size.

When Estimating Market Size for B2B, Start with the Total