Regarding targeting, we iterate between our __________ vision of corporate strategy, and a __________ data-informed approach on segment size and profitability.
A) top-down, bottom-up
B) bottom-up, top-down
C) horizontal, vertical
D) vertical, horizontal

Question

Quizplus · Accepted Answer

The correct approach is to start with a top-down vision of corporate strategy, which provides a broad perspective, and then refine it with a bottom-up, data-informed approach to understand segment size and profitability.

Regarding Targeting, We Iterate Between Our __________ Vision of Corporate