What are two perspectives in assessing each segment's attractiveness in terms of its potential for targeting?
A) profitability and marketability
B) profitability and strategic fit
C) marketability and strategic fit
D) marketability and positioning
Correct Answer:
Verified
Q49: Potential profitability is a function of
A) current
Q50: Marketers try to serve the segments whose
Q51: If a market doesn't look so great,
Q52: Opportunities are
A) internal and favorable.
B) internal and
Q53: Company ABC's brands and products have perceived
Q55: SWOTs are useful in clarifying _ marketing
Q56: Company ABC is developing a marketing strategy
Q57: Regarding targeting, we iterate between our _
Q58: Weaknesses are
A) internal and favorable.
B) internal and
Q59: The idea of targeting is merely one
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