Instead of trying to appeal to the entire marketplace, smart marketers and smart companies will try to find out
A) what will appeal to high-end customers.
B) which customers might like their product, and how to get the product into their hands.
C) which customers are price sensitive.
D) which customers have brand loyalty and seek a brand image similar to other brands they like.

Question

Quizplus · Accepted Answer

Smart marketers focus on identifying specific customer segments that are likely to be interested in their product and strategize on how to effectively reach and engage these potential customers, rather than trying to appeal to the entire market.

Instead of Trying to Appeal to the Entire Marketplace, Smart