Considering a continuum from mass marketing to one-to-one marketing, marketing segmentation is
A) very close to mass marketing.
B) very close to one-to-one marketing.
C) in the middle.
D) on a different continuum.

Question

Quizplus · Accepted Answer

Marketing segmentation is in the middle of the continuum as it involves dividing a broad target market into subsets of consumers who have common needs and priorities, allowing for more targeted marketing than mass marketing but not as personalized as one-to-one marketing.

Considering a Continuum from Mass Marketing to One-To-One Marketing, Marketing