The contrast between mass marketing and one-to-one marketing illustrates that segments become more __________ as they increase in size.
A) heterogeneous
B) favorable
C) homogeneous
D) unfavorable

Question

Quizplus · Accepted Answer

As segments increase in size, they become more heterogeneous because they encompass a wider variety of consumer preferences and characteristics.

The Contrast Between Mass Marketing and One-To-One Marketing Illustrates That