Entrepreneurs may need to approximate Prizm and VALS data, because they are
A) not available to the public.
B) difficult to understand.
C) expensive.
D) not interesting to consumers.
Correct Answer:
Verified
Q58: Differences in _ and preferences require that
Q59: The contrast between mass marketing and one-to-one
Q60: Regarding the phrase "time is money," what
Q61: The managerial perspective is important with respect
Q62: An important element of an iterative segmentation
Q64: Some customers are currently using a competitor's
Q65: Marketers identify segments best when iterating between
Q66: Some customers are _, caring about new
Q67: A(n) _ segment is always a tempting
Q68: Which of the following questions best helps
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