A(n) __________ segment is always a tempting one for marketers to target because marketers assume that those customers can afford to purchase their goods or services.
A) international
B) upscale
C) small
D) large

Question

Quizplus · Accepted Answer

Upscale segments are often targeted by marketers because they are perceived to have higher disposable income and can afford premium goods or services.

A(n) __________ Segment Is Always a Tempting One for Marketers