A popular tool for segmenting that uses psychographic data, and that is based on the belief that one's attitudes and value system determine one's orientation to certain products and/or brands is called
A) Experian.
B) VALS.
C) Mals.
D) Prizm.

Question

Quizplus · Accepted Answer

VALS (Values and Lifestyles) is a psychographic segmentation tool that categorizes consumers based on their attitudes, values, and lifestyles, which influence their purchasing behavior and brand preferences.

A Popular Tool for Segmenting That Uses Psychographic Data, and That