The ideal goal for the marketer is to find a(n) __________ group of customers whose needs it can easily and profitably meet.
A) quality
B) overserved
C) untapped
D) competing

Question

Quizplus · Accepted Answer

The ideal goal for a marketer is to find an untapped group of customers, as this represents a market segment that is not currently being served, allowing the marketer to meet their needs profitably.

The Ideal Goal for the Marketer Is to Find A(n)