It's not unusual to see a segmentation study comprised of some usage variable (e.g., heavy vs.light users) or some attitudinal variable (e.g., positively inclined toward our brand vs.loyal to a competitor).What type of variable is it usually cross-tabbed with?
A) demographic
B) geographic
C) psychological
D) physical

Question

Quizplus · Accepted Answer

Segmentation studies often cross-tab usage or attitudinal variables with demographic variables to better understand the characteristics of different consumer segments.

It's Not Unusual to See a Segmentation Study Comprised of Some