Some customers are known for their expertise and involvement in a category and are willing to share information and give advice, making them likely to generate word of mouth.These people are knows as market
A) tenders.
B) mavens.
C) sharers.
D) sellers.

Question

Quizplus · Accepted Answer

Mavens are customers who are known for their expertise and involvement in a category and are willing to share information and give advice, making them likely to generate word of mouth.

Some Customers Are Known for Their Expertise and Involvement in a Category