One behavioral segment of great importance to the marketer is the __________ of the focal brand because it is relatively easy to communicate to this group.
A) past user
B) future user
C) current user
D) non-user

Question

Quizplus · Accepted Answer

Current users are already familiar with the brand, making it easier for marketers to communicate and engage with them compared to non-users or potential future users.

One Behavioral Segment of Great Importance to the Marketer Is