The value perspective defines quality of a product on the basis of:
A)the ability of the product to perform its intended function.
B)the relationship of product benefits to price.
C)the quantity of some product attribute.
D)the product's conformance to its specifications.

Question

Quizplus · Accepted Answer

The value perspective defines quality as the relationship of product benefits to price. This means that the quality of a product is determined by how well it meets the needs of the customer relative to its cost. Therefore, the best choice is B – the relationship of product benefits to price. A, C, and D are all important considerations in determining quality, but they are not the primary focus of the value perspective.

The Value Perspective Defines Quality of a Product on the Basis