Adequate distribution for a new product can often be attained by
A) offering a larger-than-usual profit margin to distributors.
B) having different model or serial numbers for products.
C) allowing customers to get involved in showrooming.
D) increasing the prices of the products.

Question

Quizplus · Accepted Answer

Offering a larger-than-usual profit margin to distributors incentivizes them to carry and promote the new product, thus ensuring better distribution.

Adequate Distribution for a New Product Can Often Be Attained