Which statement is true of the relationship of price to quality?
A) When a purchase decision involves uncertainty,consumers tend to attribute higher quality to low-priced products.
B) Consumers perception that a higher price indicates higher quality seems to vary from one product to another.
C) In the absence of other information,people typically assume that if prices are higher,that rarely indicates higher quality.
D) Price promotions of higher priced,higher quality brands tend to attract more business than do similar promotions of lower priced and lower quality brands.

Question

Quizplus · Accepted Answer

The Answer of Which statement is true of the relationship of price to quality?
A) When a purchase decision involves uncertainty,consumers tend to attribute higher quality to low-priced products.
B) Consumers perception that a higher price indicates higher quality seems to vary from one product to another.
C) In the absence of other information,people typically assume that if prices are higher,that rarely indicates higher quality.
D) Price promotions of higher priced,higher quality brands tend to attract more business than do similar promotions of lower priced and lower quality brands.

Which Statement Is True of the Relationship of Price to Quality