The number of target customers who are exposed to a commercial at least once during a specific period (usually four weeks) is called ______.
A) reach
B) frequency
C) cost per click
D) cost per contact
Correct Answer:
Verified
Q64: An arrangement in which the manufacturer and
Q65: Which of the following refers to the
Q66: Which of the following best describes a
Q67: Placing advertising messages in web-based,mobile,console,or handheld video
Q68: Unlike magazine advertising,radio advertising:
A) provides maximum flexibility.
B)
Q70: Which of the following is NOT a
Q71: An alternative to a commercial spot is
Q72: Which of the following best defines audience
Q73: Reach is related to a medium's ratings,generally
Q74: Which term refers to a marketer designating
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