Which of the Following Best Describes a Continuous Media Schedule

Which of the following best describes a continuous media schedule?

A) One that runs advertising heavily every other month or every two weeks to achieve a greater impact with an increased frequency and reach at those times
B) A media schedule that runs regular scheduling throughout the year coupled with a flighted schedule during the best sales periods
C) One that runs advertising steadily throughout the advertising period and is often used for products in the later stages of the product life cycle
D) A media schedule that runs advertisementsintensively during times of the year when the product is most likely to be used