Which of the following refers to a careful coordination of all promotional messages for a product or a service to ensure the consistency of messages at every contact point at which a company meets the consumer?
A) Promotional mix
B) Integrated marketing communications
C) AIDA model
D) Content marketing

Question

Quizplus · Accepted Answer

Integrated marketing communications is the careful coordination of all promotional messages for a product or a service to ensure the consistency of messages at every contact point at which a company meets the consumer.

Which of the Following Refers to a Careful Coordination of All