Which of the following statements is true of buying decisions?
A) The type of buying decision does not affect the promotional mix of an organization.
B) Consumers are not involved in complex buying decisions.
C) Print advertising can be useful for high-involvement purchase decisions.
D) Personal selling is most effective in helping consumers in routine decisions.

Question

Quizplus · Accepted Answer

Print advertising can provide detailed information and comparisons, which is useful for consumers making high-involvement purchase decisions that require more thought and information.

Which of the Following Statements Is True of Buying Decisions