One risk of executing a store promotion that results in brand cannibalization is that the promotion could ______.
A) create inaccurate sales forecasts for both the promoted and cannibalized products.
B) create inaccurate sales forecasts for the promoted product and none for the cannibalized products.
C) increase the accuracy of the sales forecasts for both the promoted and cannibalized products.
D) create accurate sales forecasts for the promoted product and none for the cannibalized products.

Question

Quizplus · Accepted Answer

Brand cannibalization can lead to inaccurate sales forecasts for both the promoted and cannibalized products because it is difficult to predict how much of the sales increase is due to the promotion versus customers switching from one product to another.

One Risk of Executing a Store Promotion That Results in Brand