_____ is the technique used to sift through the data collected by point-of-purchase scanning equipment.
A) Big data analysis
B) Shopper marketing
C) Market-basket analysis
D) Shopper analytics

Question

Quizplus · Accepted Answer

Market-basket analysis is the technique used to analyze data collected from point-of-purchase scanning equipment to understand purchasing patterns and relationships between products.

_____ Is the Technique Used to Sift Through the Data