When considering the new-product development process,which of the following statements is true of screening?
A) It eliminates ideas that are inconsistent with an organization's new-product strategy.
B) It calculates preliminary figures for demand,cost,sales,and profitability.
C) It involves getting consumer reactions to visual representations of a proposed product.
D) It involves making cosmetic or functional changes to existing products.

Question

Quizplus · Accepted Answer

Screening is the stage in the new-product development process where ideas that do not align with the organization's new-product strategy are eliminated.

When Considering the New-Product Development Process,which of the Following Statements