Advertising and other promotional materials for a variety of products,including the test product,are shown to members of the product's target market.These people are then taken to shop at a mock or real store,where their purchases are recorded.This is part of the process involved in ______.
A) simulated (laboratory)market testing
B) scanner-based research
C) simultaneous product development
D) customer relationship management

Question

Quizplus · Accepted Answer

Simulated (laboratory) market testing involves showing promotional materials to target consumers and observing their purchasing behavior in a controlled shopping environment.

Advertising and Other Promotional Materials for a Variety of Products,including