Which is a limitation of the PLC concept?
A) It does not tell managers the length of a product's life cycle or its duration in any stage.
B) It can only dictate marketing strategy with forecasts of events depending on life cycle length.
C) It only tells managers the length of a product's life cycle based on past and currently running cycles.
D) It cannot help marketers forecast future events and suggest appropriate strategies.

Question

Quizplus · Accepted Answer

The PLC concept does not provide specific information about the duration of each stage or the overall life cycle length, making it difficult for managers to predict these aspects accurately.

Which Is a Limitation of the PLC Concept