A new range of organic confectionary was introduced by Bounty Foods.The company is forced to give its dealer high margins and also needs to invest heavily in advertising.Their production costs are also high.In which PLC stage is the company most likely to be?
A) Introductory stage
B) Growth stage
C) Maturity stage
D) Decline stage

Question

Quizplus · Accepted Answer

The company is likely in the introductory stage, as it is investing heavily in advertising and giving high dealer margins to establish the product, which is typical when launching a new product.

A New Range of Organic Confectionary Was Introduced by Bounty