NutriOats,an oatmeal cookie product,has been in the market for more than seven years and is now in its decline stage.In this case,which of the following strategies would be successful in marketing NutriOats?
A) Lengthen the product line.
B) Focus on adding new users.
C) Spend heavily on advertising to educate consumers about the product's benefits.
D) Eliminate all nonessential marketing expenses and let sales decline.

Question

Quizplus · Accepted Answer

In the decline stage, it is often more cost-effective to reduce marketing expenses and allow the product to phase out naturally, rather than investing heavily in trying to revive it.

NutriOats,an Oatmeal Cookie Product,has Been in the Market for More