Which is a characteristic of fads?
A) They can move through the entire cycle in weeks.
B) They typically register a gradual and unpredictable spike in sales.
C) They peak slowly but then register a rather abrupt decline.
D) They stay in the maturity stage for decades.

Question

Quizplus · Accepted Answer

Fads are characterized by their rapid rise and fall in popularity, often moving through their entire life cycle in a matter of weeks.

Which Is a Characteristic of Fads