A brand manufactured by a third party for an exclusive retailer,without evidence of that retailer's affiliation,is called a(n)______________.
A) captive brand
B) private brand
C) manufacturer's brand
D) individual brand

Question

Quizplus · Accepted Answer

A captive brand is manufactured by a third party for exclusive sale by a retailer, and it does not show any evidence of the retailer's affiliation.

A Brand Manufactured by a Third Party for an Exclusive