Which of the following correctly defines co-branding?
A) Placing two or more brand names on a product or its package
B) Marketing several different products under the same brand name
C) A trademark for a service
D) The exclusive right to use a brand or part of a brand

Question

Quizplus · Accepted Answer

Co-branding involves placing two or more brand names on a product or its package to leverage the strengths of each brand.

Which of the Following Correctly Defines Co-Branding