Which of the following is the first step in the marketing research process?
A) Plan the research design and gather secondary data.
B) Identify and formulate the problem/opportunity.
C) Analyze the data.
D) Specify the sampling procedures.

Question

Quizplus · Accepted Answer

Identifying and formulating the problem or opportunity is the first step in the marketing research process, as it sets the direction for the entire research project.

Which of the Following Is the First Step in the Marketing