The first step in the marketing research process is to
A) specify the sampling procedures to be followed.
B) collect primary data from available sources.
C) prepare and present a report.
D) recognize a marketing problem or opportunity.

Question

Quizplus · Accepted Answer

The first step in the marketing research process is to recognize a marketing problem or opportunity, which sets the direction for the entire research process.

The First Step in the Marketing Research Process Is to