______________ is a form of observation marketing research that combines a consumer's online activity with psychographic and demographic profiles compiled in databases.
A) Behavioral targeting
B) Observation targeting
C) Ethnographic research
D) Survey research

Question

Quizplus · Accepted Answer

Behavioral targeting is a marketing research technique that uses data collected from a consumer's online activity, combined with psychographic and demographic information, to create targeted marketing strategies.

______________ Is a Form of Observation Marketing Research That Combines