To initiate the customer relationship management (CRM)cycle,a company must first
A) identify its profitable and unprofitable customers.
B) capture relevant customer data on interactions and relationships.
C) understand the interactions with current customers.
D) identify customer relationships with the organization.

Question

Quizplus · Accepted Answer

The first step in the CRM cycle is to identify customer relationships with the organization, which sets the foundation for managing and enhancing these relationships.

To Initiate the Customer Relationship Management (CRM)cycle,a Company Must First