The first step in the customer relationship management (CRM)cycle is to identify a firm's profitable and unprofitable customers.

Name: The first step in the customer relationship management (CRM)cycle is to identify a firm's profitable and unprofitable customers.
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Quizplus · Accepted Answer

The first step in the CRM cycle is typically to identify potential customers and gather information about them, not to classify them as profitable or unprofitable.

The First Step in the Customer Relationship Management (CRM)cycle Is