Which of the following is true of usage-rate segmentation?
A) It combines former users,potential users,first-time users,light or irregular users,medium users,and heavy users.
B) Categories of products do not vary with the product in user-rate segmentation.
C) Heavy users often change their preferences.
D) It groups potential customers on the basis of their personality,motives,and lifestyles.

Question

Quizplus · Accepted Answer

Usage-rate segmentation involves dividing a market by the amount of product bought or consumed, categorizing consumers as former users, potential users, first-time users, light or irregular users, medium users, and heavy users.

Which of the Following Is True of Usage-Rate Segmentation