Which statement is true of market segmentation?
A) It helps marketers design marketing mixes that match the characteristics of one or more segments.
B) It allows marketers to use an undifferentiated targeting strategy.
C) It allows marketers to adopt a single marketing mix across all market segments.
D) It helps marketers focus on satisfying customer needs.

Question

Quizplus · Accepted Answer

Market segmentation helps marketers design marketing mixes that are tailored to the specific characteristics and needs of different market segments, rather than using a one-size-fits-all approach.

Which Statement Is True of Market Segmentation