The purpose of market segmentation is to:
A) change consumer attitudes and beliefs toward a product.
B) divide a market into submarkets of equal size and equal number of customers.
C) eliminate the need for developing marketing objectives.
D) enable a marketer to tailor marketing mixes to meet the needs of one or more specific segments.

Question

Quizplus · Accepted Answer

Market segmentation allows marketers to create more targeted and effective marketing strategies by addressing the specific needs and preferences of different customer groups.

The Purpose of Market Segmentation Is To