Julie works as a public relations executive in a firm and is definitive in her choice of office clothes and accessories.She prefers to wear only certain brands.Hence,she is always seen in clothes from Banana Republic and carries only Coach handbags to office.Which psychographic variable is Julie exhibiting?
A) Motives
B) Personality
C) Geodemographics
D) Attributes

Question

Quizplus · Accepted Answer

Julie is exhibiting the psychographic variable of "Personality" as her choice of specific brands reflects her personal style and preferences, which are aspects of her personality.

Julie Works as a Public Relations Executive in a Firm